Senior B2B Marketing Leader with 10+ years driving demand generation, integrated campaigns, and event programs for SaaS and enterprise technology companies. Expertise in translating GTM priorities into measurable pipeline, from ABM and paid media to webinars, email nurture, and field events. Thrives in fast-moving, growth-stage environments where speed and data-driven decision-making directly impact revenue.
WORK EXPERIENCE
AZUL
August 2022 - Present
Led end-to-end demand generation strategy, building the company's highest-converting demo and webinar series, launching multi-channel ABM programs that accelerated enterprise deal velocity, and driving integrated campaigns across paid media, email, and content aligned to GTM and product launch priorities.
STRIPE
August 2022 - Present
Led full-funnel demand generation across ABM, lifecycle, performance marketing, campaigns, and events in support of global GTM priorities, managing campaign operations, measurement, and insights to drive stronger ROI across channels.
DIALPAD
August 2022 - Present
Optimized high-intent acquisition and conversion paths across integrated demand campaigns, improving lead quality and pipeline performance.
PERFORCE
August 2022 - Present
Managed end-to-end campaign execution across email, webinars, paid media, events, content syndication, and social for four product lines, while building executive-level dashboards to track performance, pipeline impact, and conversion metrics for quarterly planning.
Developed campaign content including ebooks, videos, and sales enablement assets supporting GTM initiatives and sales adoption. Designed and executed the company's first user conference from the ground up, covering venue, programming, and attendee experience, and established a repeatable playbook carried through a subsequent series of regional events across markets.
MODUS
August 2022 - Present
PROJECTS
Duke Turns 30 Virtual Event
Azul
Led end-to-end execution of Duke Turns 30, a virtual celebration honoring Java's 30th anniversary. Owned the full event lifecycle from developing the brand identity and run of show to coordinating with our creative agency on visual assets, promotional materials, and email campaigns. The result was a polished, high-energy production that honored a beloved community milestone while positioning Azul at the center of the Java ecosystem.
Modus Summit User Conference
Modus (Now BigTinCan | Showpad)
Planned and executed Modus' inaugural user conference from concept through post-event follow-up establishing a repeatable framework for annual customer engagement and community building. The event grew in size and pipeline generation year over year, while strengthening cross-sell and upsell initiatives across the customer base.
School of OpenJDK Certification
Azul
Developed and launched a virtual certification program for OpenJDK including campaign strategy, content promotion, and registration experience to drive attendance and an evergreen demand generation channel.
Qualified Chat Bot Implementation
Azul
Led implementation of Qualified's conversational marketing platform — playbook design, routing logic, and Salesforce integration to connect website intent to live sales conversations in real time.
"Wake the Dead" Conversational Email Campaign
Azul
Re-engagement campaign using 6Sense Conversational Email to revive dormant accounts with personalized, AI-assisted outreach. Designed to surface intent signals and drive pipeline from cold segments.
Re-engaged $500K in pipeline opportunities